Increase Licensing Revenue & New Company Formation
It is not uncommon for technology transfer offices to spend much of their time and efforts marketing technologies to investors and industry partners that do not lead to a positive return on investment.
Relay Technology Management has created an automated solution to early-stage risk mitigation. Technology Transfer Live! (TT Live!), powered by the Relay Innovation Engine, is a web-based tool that directly markets technologies without enabling industry partners to infringe upon the invention. TT Live! powered by the Relay Innovation Engine automates invention disclosure capture from faculty while simultaneously generating an actionable report to the technology transfer office. A targeted marketing system then notifies industry partners based on specific in-licensing needs and sponsored research initiatives.
Out-licensing groups using TT Live! powered by the Relay Innovation Engine can expect:
- Greater reach, with direct marketing to key decision makers at top pharmaceutical companies and 2500 biotechnology companies
- Improved focus, with technologies of interest ranked by key licensing criteria
- Rapid go/no-go decisions limiting time and effort required by licensing teams
- A more efficient capture system and directed marketing channel
- Faster commercial assessments of invention disclosures
- Prioritize your most valuable assets
The result is a broader, deeper in-licensing program, making more efficient use of the existing technology transfer group.
